The revolution towards the port of the future is going to change the long-term Port Business Ecosystem (PBE). The objective of this paper is to analyse how current trends might have implications for the future PBE. For this purpose, the research uses the Business Canvas Model (BCM) as a framework tool. The BCM models are based on data from a literature review of trends, interviews and workshops with relevant port stakeholders that validate the results. A specific case study is done for the Port of Barcelona. Some of the conclusions could be extended to other EU Ports. The results of this research are conceptual actions to be considered and introduced in port planning to ensure its sustainable growth in harmony with its nearby societies. Results suggest three main policy recommendations to foster new future business models for ports: 1) develop sustainable green energy hub models (energy communities, hydrogen strategies, etc.), 2) develop intermodal logistic hubs not only oriented towards the maritime sector and 3) promotion of emerging industries to become a customization hub adding logistic value to the cargo transiting the port. All these recommendations are highlighted in order to define key drivers of a generic European port strategy masterplan.
The first part of this paper is focused on identifying the main trends that can potentially impact on the port sector. By doing desk research, ten basic trends have been identified based on a Delphi methodology. The second part of this study includes the development of a Canvas methodology to analyse the impact of the detected trends in the business models of the Ports of the Future. The main objective of this paper is to identify the main trends affecting ports and maritime trade and conceptualize different scenarios of future (Port Vision 2040).
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